Vague Generalities are statements with multiple interpretations. These statements are used by politicians, advertisers, psychic readers and those of spiritual orders to grow and or manipulate the audience. It is considered an ideal way for creating a following in these areas.
In politics the slogan “Make America Great Again” by Donald Trump is a vague generality since it has multiple interpretations by the audience. The advertising slogan, "Coke is it” again here the word “It” itself will be interpreted by the audience in different ways. “Love is Bliss” or “love is spiritual fire” are again under vague generalities. Everyone can interpret what is spiritual fire or bliss differently. A tarot card reader or psychic may correspond about present and future ideas in vague generalities enabling the audience to easily connect aspects of their life. For example a tarot card reader can pull cards that say there are 2 negative female entities in your life. Right away anyone will start to interpret multiple avenues and connect the dots through people they know even though the statement does not say who these women are.
The average person finds more to identify with when the statements being blurted by the guru or politician are vague. Often people thinking and following in such ways are easily swayed. Many leaders repeatedly speaking from such statements are aware of the manipulation they are implementing. Or they are blindly repeating these statements without knowing the implications of them since they have been influenced by the statements itself. Their baseless statements are like the tune of the Pied Piper leading the lost.
By Perumal Koshy